One of America’s Leaders in Integrated Supply Chain Solutions Announces New Branding Campaign Just in Time for National Transportation Week
One of the country’s most diverse supply chain solutions companies is announcing the launch of its new brand identity in celebration of and in coordination with National Transportation Month which takes place annually in May. NFI, formerly knownby a number of different names – National Freight, National Distribution Centers, NFI Interactive Logistics – is launching a new brand campaign, logo and Web site to more effectively convey the wide range of services provided by the company.
“Our new brand identity is intended to address the fact that our history and success as a trucking company often obscures the full range and diversity of NFI’s services,” said Sid Brown, NFI’s CEO. “The excellence we bring to our transportation division extends across all aspects of the supply chain: distribution, warehousing, packaging, logistics, intermodal and real estate. NFI is a one-stop resource for integrated supply chain solutions, and our new brand exemplifies that fact.”
NFI is a family of companies dedicated to serving the supply chain industry by offering logistics, distribution, truckload and dedicated freight, warehousing and intermodal services across the U.S. In 1932, the company, then known as National Hauling, was started with one dump truck by Israel Brown. Extensive company growth in both transportation and distribution happened during the period of time that Israel’s son Bernard joined the family business. National Hauling became National Freight; Eastern Distribution was founded and due to rapid expansion, became known as National Distribution. Today, run by the third generation of the Brown family, NFI has grown to become one of America’s leaders in integrated supply chain solutions providers. Customers include Anheuser BuschInBev, Nestle Waters North America, Vought Aircraft, Hanesbrands Inc., Wal-Mart, Lowes, Trader Joe’s and more.
NFI’s new brand will be featured in trade publication advertisements and on its tractors, trailers, and distribution and terminal facilities. The company is also launching a newly enhanced web site -www.NFIindustries.com – to coincide with the new brand roll out. Currently, eight divisions operate under the NFI umbrella: Logistics, Distribution, Transportation OTR, Transportation Dedicated, Intermodal, Global Services, Contract Packaging and Decorating and Real Estate. All of NFI’s divisions share a commitment to the environment and to social responsibility. NFI is a pioneering member of the Environmental Protection Agency’s SmartWay Transportation Partnership program, a cooperative effort between the EPA and the transportation industry to increase energy efficiency and reduce the impact on the environment. In recognition of NFI’s commitment to achieving their EPA SmartWay energy efficiency goals, NFI won the prestigious EPA’s SmartWay Excellence Award in 2006 and 2008.
“We’ve invested hundreds of millions of dollars in new equipment,” said Ike Brown, NFI Vice Chairman who runs the company with his brothers, Sid and Jeffrey. “We are responsible to the motoring public to be on the forefront of the technology available so as to put a safe truck and driver on the road and to cut down on our emissions as much as possible.”