02/02/2024

5 Factors to Consider When Choosing Your eCommerce Fulfillment Partner

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With peak season in the rearview, now is the time for eCommerce brands to reflect on their performance and strategy. This evaluation helps businesses identify areas of improvement and make any necessary adjustments for the upcoming year, like implementing new delivery options, products, or a new fulfillment provider, for instance. Whether businesses are exploring a partnership with a fulfillment provider for the first time or contemplating a change, selecting the right fulfillment partner is a critical decision for any brand and impacts everything from operational efficiency to customer satisfaction.

When expertise, capabilities, and priorities align, the right partner removes obstacles and becomes a strategic asset in reaching potential. Delve into the essential factors to consider when choosing a fulfillment partner to elevate processes, empower success in the evolving landscape of eCommerce, and ensure a seamless journey from order to delivery.

1. Clearly Understanding the Brand

When selecting a fulfillment partner, prioritize one that invests time in fully understanding your brand’s specific needs. Seek a partner whose fulfillment experts aim to comprehend your business in its entirety, from its structure and operational objectives to the goals set to be achieved. NFI eCom experts seamlessly become an extension of a customer’s business, providing customized solutions tailored to a brand’s operations and going beyond standardized fulfillment. With the right provider, businesses gain fulfillment solutions shaped precisely to their business needs.

2. Prioritizing Scalability With a Supportive Network

As eCommerce businesses evolve, their fulfillment partner should have the ability to grow alongside them and remove fulfillment barriers to scale to new heights. Collaborating with a provider that has an extensive network is invaluable for eCommerce brands looking to scale operations smoothly. Whether expanding into new business lines, adding products, or managing surges from promotional or seasonal peaks, the ideal partner has the infrastructure and diverse locations necessary to adapt. The NFI eCom multi-node network provides 1-2 day ground shipping to 93% of the U.S. population. This helps brands to launch products, execute flash sales, and expand sales volume with ease and minimal disruption. With built-in flexibility and the capability to grow alongside businesses, NFI eCom also enables leaders to focus on core priorities rather than fulfillment constraints.

3. Being Technology-Driven 

When evaluating fulfillment providers, it’s important to prioritize a tech-driven partner that provides visibility through dependable analytics and systems. This empowers data-driven decision-making and allows business owners to manage more efficiently, have cloud-based data readily available, and make changes with ease. Transparency is just as crucial in partner selection, and NFI eCom’s commitment to a partnership-driven approach ensures all customers are valued and provided unrestricted access to vital data and expertise. NFI eCom’s collaborative strategy and robust Order Management System (OMS) enable retail and eCommerce companies to gain real-time visibility into their inventory levels, locations, and shifting customer demand. This reliable technology also facilitates seamless integrations of new services, features, and capabilities as brands’ needs evolve.

4. Offering Flexible Shipping Options 

eCommerce continues to evolve rapidly, and meeting customers’ delivery expectations is more important than ever for brands wanting to maintain a competitive advantage. Selecting a fulfillment provider that offers flexible shipping options enables brands to align fulfillment strategies with their business goals and quickly adapt to changing market needs. NFI eCom harnesses our experts and capabilities to optimize shipping methodology for brands. Our systems are designed to seamlessly integrate real-time data for enhanced flexibility, ensuring businesses can adapt and thrive in a dynamic market. 

The ability to select and adjust delivery options helps brands appeal to diverse customers, execute promotions, and tailor fulfillment as needs change. The flexibility also improves customer experiences and controls costs through scalable, customized shipping. Forbes reports a 22% drop in online shopping session retention due to slow shipping, emphasizing the need for eCommerce businesses to optimize shipping processes and choose a partner equipped with capabilities to easily modify delivery options.

5. Having Industry Expertise and Stability 

Stability becomes the cornerstone for reliability, assuring eCommerce brands that their logistics partner is not just a service provider but a trusted collaborator ready to navigate challenges, adapt swiftly, and consistently deliver excellence. Choosing a partner with a proven history of successfully navigating the intricacies of online retail and beyond is pivotal. It not only ensures a cohesive supply chain but also brings invaluable experience to enhance the eCommerce journey. 

With over 90 years of experience, NFI is a steadfast partner offering proven stability, fulfillment expertise, and a commitment to exceptional customer service to help scale businesses and drive success. NFI eCom maintains a laser-like focus on each brand’s requirements despite its enormous scope, with priorities perfectly aligned to deliver personalized fulfillment solutions. Our eCommerce capabilities assure clients of order accuracy and fulfillment precision, seamlessly fulfilling over 25 million orders annually for both leading global and mid-market brands. 

Selecting the right fulfillment partner is a challenging decision that can influence business success. NFI eCom is dedicated to simplifying the process and facilitating a smooth transition. Beyond our scale, NFI eCom emphasizes true expertise in 3PL services, urging customers to evaluate providers based on alignment with their operational needs, scalability, and long-term success. Visit our eCom solutions page to explore the ways NFI eCom can support your business.